Which Large Company Is The Most Innovative?

The recent frenzy caused by the HP-Dell-3Par bidding war was really all about innovation. The company being sought after, 3Par, was being bought at a premium because of their innovative storage products. One of the challenges that faces large IT manufacturers is can they keep innovating as they become larger or are they destined to buy smaller companies that are innovative? A question that was posed to me last month was, which large company is the most innovative?

George Crump

September 14, 2010

3 Min Read
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The recent frenzy caused by the HP-Dell-3Par bidding war was really all about innovation. The company being sought after, 3Par, was being bought at a premium because of their innovative storage products. One of the challenges that faces large IT manufacturers is can they keep innovating as they become larger or are they destined to buy smaller companies that are innovative? A question that was posed to me last month was, which large company is the most innovative?

Since I don't want to be accused of playing favorites, I thought we could let them answer the question themselves by using the comments section below or contacting me and we can do a write up on what they think is the most innovative thing they have done in the last year or so. Smaller companies feel free to comment on why or why not large companies can still be innovators.

I think it is helpful, though, to define what a large company is and more importantly what innovation is. What makes a large company large is really up for debate, but for the purposes of this exercise let's define large as greater than a billion dollars in revenue. The other criteria is that it be a company that is providing solutions to the data center (mostly, in this case, because that matches the readership of Network Computing). So if you think Procter and Gamble is the most innovative company in the world, that's fine but it doesn't fit the criteria. Beyond that I'm open to other suggestions for criteria, but this seems to get right to the point.

The other key definition is what is innovative? It is not as obvious as it sounds, and I'm very open to suggestions. For starters, in our case, being innovative has to be within the confines of the large company. For example, buying a smaller company and then continuing to upgrade its offering is not innovation, that is evolution. Integrating your snapshot technology with VMware, adding SSD to a current array or adding deduplication are all logical evolutions of storage systems. Certainly evolution of products is a good and important for a large company to do, but it does not meet my criteria for innovation. Innovation for the large company has to be something invented internally that significantly changed the current product offering or was an entirely new product offering. It does not have to be a product that was the first ever on to the market, but it should be one that has achieved market success.

For an example, moving away from data center products just once, let's use two cases from Apple as a comparison. First there was Apple's move to OS/X or even Microsoft's move from MS-DOS to Windows. I think these qualify as something that significantly changed the current product offering but was not in and of itself a net new product for the company. The iPhone on the other hand was a good example of a net new product. Yes, it built on OS/X and iPod type of technology, but it was clearly a new market for Apple. In all cases, the products have captured market traction. Turning back to data center technologies, who in the large company space and what specific products do you consider the most innovative? I encourage representatives of those companies to respond with the best examples or to contact me directly and we can write it up in a future entry.

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