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No matter on which side of the political fence you sit, the controversy surrounding the inflammatory commentary by conservative radio talk show host Rush Limbaugh holds potent lessons for social marketing executives.
Where once reaction to controversial topics would be slow to form, and actions such as boycotts were measured in months or years, that is no longer the case. In the moments following Limbaugh's remarks regarding testimony by Sandra Fluke, the social networks moved from outrage to boycott.
What lessons does the controversy hold for social marketers? In the video below, social network guru Allen Bonde, CMO of The Pulse Network and a former McKinsey and Co. analyst, and I break down the issues. In the era of real-time, social-network-fueled action, what steps should a social marketer take to prepare for analyzing and responding to a corporate crisis? Bonde offers five steps social marketing experts should take to prepare for crisis communications.
Eric Lundquist, VP and Editorial Analyst, InformationWeek [email protected]
The Enterprise Connect conference program covers the full range of platforms, services, and applications that comprise modern communications and collaboration systems. It happens March 26-29 in Orlando, Fla. Find out more.
Fiber to the Home (FTTH) delivers high-speed Internet connectivity directly to residences and businesses. Its rollout, however, has been something less than breathtaking.
Zeus Kerravala, Founder and Principal Analyst with ZK Research
March 20, 2024
Nile offers consumption-based pricing, masks all the legacy complexity of operating a network, and makes use of AI to bring the benefits of the cloud delivery model to the network.
Network-as-a-Service (NaaS) offers a flexible, cost-effective, and efficient way for businesses to manage their networking needs. Here is an overview to guide your selection and use of NaaS.