Rackspace Strategy Unveils Identity

Rackspace strategy shift unveils corporate identity: Rackspace emphasizes brand's focus on delivering hosted IT Services

January 23, 2008

1 Min Read
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LONDON -- Rackspace (www.rackspace.co.uk) today announced its new corporate identity reflecting its shift into IT hosting. As more organisations transition from purchasing in-house computing assets to leveraging service providers, Rackspace now offers a suite of hosted IT services that are more reliable and provide better value, including virtualisation, hosted mail, custom application support, back-end IT and storage.

"Fanatical Support(r), our business philosophy, has been central to our managed hosting success for the past nine years and will continue to propel us as we expand our offering. Our new services will complement our existing portfolio allowing customers to easily offload more and more IT functions, and our new identity reflects this approach," said Doug Loewe, Managing Director, Rackspace EMEA.

Rackspace Managed Hosting

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