Lexas Expands Memory Stick Line

FREMONT, Calif. -- Lexar Media, a leading global provider of memory products for digital media, today introduced its new Lexar Memory Stick Micro (M2™) mobile memory card. This addition to Lexar’s expanded range of mobile memory storage products, which also includes products in the microSD™ and microSDHC™ mobile memory card formats, reaffirms Lexar’s leadership position as one of the only memory suppliers who can offer a complete line of mobile memory cards. With capacities up to 4GB, Lexar mobile memory cards provide users of today’s feature-rich cell phones, PDAs, and other mobile devices a versatile, high-performance solution to enhance the functionality of their devices.

The Memory Stick Micro (M2) mobile memory card is ideal for storing photos, music, and video on Sony Ericsson mobile phones or other Sony® M2-compatible devices. The high-capacity 4GB card can store up to 1,000 songs, 12,000 photos, or 1,280 minutes of video.(a) The card also includes a Memory Stick PRO Duo™ adapter for use with other Sony devices such as laptops, digital cameras, camcorders, MP3 players, and popular game systems, such as the Sony PSP™. This allows users to share content among various devices, and enhances its value by increasing the versatility and capabilities of the card. The Lexar M2 mobile memory card is available in 2GB and 4GB capacities.

According to a recent survey, 15% of Americans say they own a smartphone,(b) and this number is expected to grow. According to a recent study, more than 70% of all cellular phones shipped worldwide by 2009 will have external memory slots.(c) Manisha Sharma, Lexar director of product marketing, noted: “With the introduction of M2, the Lexar mobile product line fulfills the growing demand for high-capacity memory solutions, allowing users to more fully realize the multimedia potential of their Sony Ericsson mobile devices. Lexar mobile memory cards, available in all popular formats, significantly increase the capacity and capabilities of cell phones, PDAs, and other mobile devices, and provide users with the assurance of reliability and quality for which Lexar is renowned.”

Lexar Media Inc.