Wi-Fi 7: The State of the Market

Wi-Fi 7, the newest generation of wireless technology, promises to deliver the additional performance and lower latency modern enterprise apps need today.

Wi-Fi 7 promises to deliver the additional performance and lower latency modern enterprise apps need today.
(Credit: hirun laowisit / Alamy Stock Photo)

Wi-Fi is the most commonly used wireless communications technology and the primary conduit of global Internet traffic. In the early part of this decade, Wi-Fi traffic roughly quadrupled over a four-year period, vastly exceeding the volume of traffic carried over wired connections.

Currently, the Wi-Fi market is at a major transition point. Last year, certified Wi-Fi 7 products burst onto the scene. This next generation of wireless technology promises to deliver additional performance enhancements and other improvements than previous Wi-Fi generations of products.

Points to Consider About Wi-Fi 7

Wi-Fi technology is a core part of our coverage at Network Computing. Below are some of our top Wi-Fi 7 articles of the last year, with a brief summary of each article.

1) Why Businesses Should Watch Wi-Fi-7 Closely

Wi-Fi 7 is poised to offer dramatic improvements in speed, capacity, and latency that can support the growing demands of modern enterprises. With features like multi-link operation, which enables simultaneous use of multiple frequency bands, and improved spectrum efficiency, Wi-Fi 7 is ideal for handling high-density environments and latency-sensitive applications such as augmented reality (AR), virtual reality (VR), and real-time collaboration tools. Additionally, adopting Wi-Fi 7 can enhance network resilience, improve user experiences, and future-proof infrastructure for increasingly connected operations. However, careful planning is essential to balance deployment costs with long-term benefits.

2) Tips for Enterprises Evaluating Wi-Fi 7

Wi-Fi 7 promises enhanced speed, lower latency, and better support for high-density environments, but adoption should be guided by a clear understanding of organizational requirements and ROI. Features like multi-link operation and wider channel bandwidths can benefit high-demand applications like real-time collaboration. However, enterprises must assess the readiness of their existing infrastructure, compatibility with legacy devices, and potential deployment costs. Strategic planning and phased rollouts can help ensure a smooth transition while maximizing the benefits of this next-generation wireless standard.

3) Wi-Fi Alliance Wi-Fi Certified 7 Program to Drive Deployment

The Wi-Fi Alliance's launch of the Wi-Fi Certified 7 program marked a critical milestone in advancing enterprise connectivity, providing IT managers with a clear path to adopting this next-generation wireless standard. The certification ensures interoperability and performance consistency across devices, reducing deployment risks. As such, IT leaders should look for certified products and follow the Wi-Fi Alliance’s guidance as more devices earn the certification over time.

4) Wi-Fi 7 Picks Up Speed: New Devices Accelerate Enterprise Adoption

Wi-Fi 7 adoption is gaining momentum as new devices (e.g., chipsets, adapter cards, endpoint devices, routers, access points, etc.) reach the market. For IT managers in large enterprises, Wi-Fi 7 products present an opportunity to future-proof network infrastructure while addressing challenges such as high-density environments and critical application reliability. Evaluating the readiness of compatible devices, network upgrades, and strategic deployment plans will be key to unlocking the benefits of Wi-Fi 7 in enterprises in the coming years.

A Final Word on the State of Wi-Fi

Enterprise connectivity demands are on the rise. The growing use of video, exploding data volumes, and the increased adoption of bandwidth and latency-depended apps require new infrastructure.

The availability of Wi-Fi 7 products in mass quantities offers a way for enterprises to support their users and deliver the connectivity performance their businesses need to operate.

About the Author

Salvatore Salamone, Managing Editor, Network Computing

Salvatore Salamone is the managing editor of Network Computing. He has worked as a writer and editor covering business, technology, and science. He has written three business technology books and served as an editor at IT industry publications including Network World, Byte, Bio-IT World, Data Communications, LAN Times, and InternetWeek.

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