AppNexus, Netezza Launch Cloud Service

NEW YORK and MARLBOROUGH, Mass. -- Partners Netezza Corporation (NYSE Arca: NZ) and AppNexus today announced that AppNexus will deliver a terascale data warehouse cloud service leveraging the Netezza appliance. This new offering will provide online advertising providers with a cloud offering that not only can handle analytics on their huge volumes of data but also offers them a flexible way to take advantage of the performance, simplicity and time to value benefits of the Netezza appliance. Additionally, the partnership will expand the capabilities of AppNexus offering to the online advertising community.

The AppNexus cloud was engineered to provide all the building blocks of a robust, cost-efficient and instantly scalable enterprise infrastructure. Innovative yet dependable, the AppNexus infrastructure offers cloud computing without limitations.

“By partnering with AppNexus, our growing community of online advertising customers now has a cloud computing service option that lets them leverage the high performance and simplicity of Netezza in a more elastic manner,” said Brad Terrell, vice president of digital media at Netezza. “For our customers, particularly for the digital media firms leveraging terabyte-scale data analysis to create competitive advantage, time-to-value and flexibility are extremely important. This cloud services deployment model further extends the business agility Netezza delivers.”

Netezza Corp.