Rainmaker Announces Next Generation B2B E-commerce SaaS Platform

CAMPBELL, Calif., Sept. 13. Rainmaker Systems, Inc., a leading global provider of e-commerce solutions and telesales services that grow revenue for clients and their channel partners, today announced the general availability of its next generation e-commerce SaaS platform.

Rainmaker's e-commerce platform for global software and subscription sales offers world-class features that provide its customers a significant competitive advantage, including:
  --  Complete flexibility based on a fully open API architecture
  --  Intuitive self-administration allows clients to quickly adapt to
      online buying patterns
  --  Sophisticated rules engine facilitates complex logic required for
      business-to-business sales
  --  Support for global transactions in local languages and payment methods
  --  Native on-demand (SaaS) platform allows rapid implementation and
      deployment
      
Rainmaker's CEO Michael Silton said, "For more than a decade our e-commerce expertise has helped leading companies generate maximum revenue through the online sales of subscriptions and renewals. Our newly released capabilities to sell digital goods, including software downloads with full licensing support globally, are a key part of solidifying our leadership position as the premier e-commerce platform for B2B sales. We are very pleased to provide our clients the advanced technology required to quickly and easily deploy a global e-commerce solution that will enable them to service their business customers' needs and significantly grow revenue."

This next generation platform is already in use by leading brands on a global basis, and the superior user experience has recently propelled a major software client to an over 20 percent year-over-year revenue increase over their previous vendor's implementation. This improved ease-of-use has enabled significant growth in average order size while simultaneously driving more pure-web orders - dramatically reducing handling costs and improving ROI for Rainmaker clients.

The client-facing self-administration capabilities of the Rainmaker SaaS platform and the robust open API architecture provide the flexibility needed to create, deploy and manage products, prices and promotions in real-time, allowing clients to quickly adapt to customer buying trends and maximize revenue.