Amazon Web Services Introduces Reduced Redundancy Storage Option For Amazon S3

SEATTLE--(BUSINESS WIRE)--Amazon Web Services LLC, an Amazon.com company, today announced Amazon S3 Reduced Redundancy Storage (RRS), a new storage option within the Amazon Simple Storage Service (Amazon S3) that enables customers to reduce their costs by storing non-critical, reproducible data at lower levels of redundancy than Amazon S3's standard storage. It provides a cost-effective solution for distributing or sharing content that is durably stored elsewhere. The RRS option stores objects on multiple devices across multiple facilities, providing 400 times the durability of a typical disk drive, but does not replicate objects as many times as standard Amazon S3 storage does, and thus is even more cost effective. Both storage options are designed to be highly available, and both are backed by Amazon S3's Service Level Agreement.

"Customers who are using Amazon S3 to share media content that is durably stored elsewhere, or who are storing thumbnails, transcoded media, or other processed data that can be easily reproduced, have told us that they do not always require the level of durability offered by Amazon S3. They have asked us for an even more cost-effective storage solution for this type of data," said Alyssa Henry, General Manager for Amazon S3. "Reduced Redundancy Storage provides lower redundancy at a lower price, while still giving customers high availability."

Amazon S3 is storage for the Internet. It provides a simple web services interface that can be used to store and retrieve any amount of data, at any time, from anywhere on the web. It gives any developer or IT professional access to the same highly scalable, reliable, secure, fast, and cost-effective infrastructure that Amazon uses to run its own global network of web sites. Amazon S3's standard and reduced redundancy options both store data in multiple facilities and on multiple devices, but with RRS, data is replicated fewer times, so the cost is less. Once customer data is stored, Amazon S3 maintains durability by quickly detecting failed, corrupted, or unresponsive devices and restoring redundancy by re-replicating the data. Amazon S3 standard storage is designed to provide 99.999999999 percent durability and to sustain the concurrent loss of data in two facilities, while RRS is designed to provide 99.99 percent durability and to sustain the loss of data in a single facility.

Digitaria is a full service digital agency specializing in digital technologies. "Our customers, including Qualcomm, CBS, and Comcast, demand high quality digital marketing services. A key part of our digital distribution workflow is storing media transcodings, thumbnails, and other generated media assets on Amazon S3," said Chuck Phillips, CTO at Digitaria. "We value cost savings more than the durability of this synthetic data which we can easily recreate if needed. RRS is a perfect solution."

Razorfish is a marketing agency that builds large-scale online marketing campaigns for enterprises of all sizes. "Using Amazon S3 and Amazon Elastic Map Reduce, we've developed an innovative solution for processing, analyzing, and storing mountains of data around web traffic behavior for our clients," said Raymond Velez, Chief Technology Officer of Razorfish. "With Reduced Redundancy Storage we can now more cost effectively store the data without having to pay for redundancy we don't need." Pricing for Amazon S3 Reduced Redundancy Storage starts at only $0.10 per gigabyte and decreases as you store more data. For complete details, visit here.