Applimation Claims Archiving Gains

CHICAGO -- Applimation, Inc., an independent provider of enterprise data management solutions for packaged and custom applications, today announced it has been recently assessed as having the largest share, more than 33 percent, in packaged applications for database archiving based on number of customers for 2007 by Gartner, Inc. in a research report released October 13, 2008, titled Database-Archiving Products Are Gaining Market Traction.” Written by Carolyn DiCenzo, the report observes a growing interest among organizations in database archiving applications for their information lifecycle management projects and provides an overview of current market behaviors and vendors.

Key report findings include:

“Database archiving significantly lowers storage costs for primary storage by moving older data to less-costly storage.”

“It isn’t necessary to have a terabyte-size database application to benefit from archiving. Performance and cost improvements can be sizable, even with applications that have less than 200 GB of data.”

The report also offers recommendations for companies that wish to implement a database archiving solution:

“Every application should have a retention policy that includes when to delete the data. When data is being kept long term, there should be a plan to archive older data. Examine the database-archiving solutions that are available on the market, and determine how these solutions can accelerate the deployment of archiving."

“Find one application or module that is experiencing performance or backup problems, and use it as your first archiving project. Success with this project (and with the selected vendor) can be used to convince other application owners to implement archiving.”

Bob Markese, Chief Executive Officer for Applimation, says the research report accurately portrays the business challenge Applimation has observed over the past few years – the traditional tendency of organizations to simply purchase additional, and costly, storage hardware versus taking proactive, long-term measures that increase overall efficiency and effectively manage the footprint of enterprise application data. Markese says that the company’s satisfied customer base indicates that the report is accurate – attitudes are changing and data archiving is a worthwhile expenditure.

“Today, IT departments everywhere are stretching their budgets and trying to save on critical resources,” explains Markese. “Increasingly, many are answering that challenge by choosing proactive, long-term solutions for their packaged applications, such as Informia Archive. Everyday, more organizations are coming to us, actively seeking smarter, cost-effective methods for managing their data stores, rather than simply throwing money at storage hardware that really only solves the problem in the short-run.”

Applimation Inc.