Arrow Talks The Crosswalk

The Enterprise Storage Solutions division of Arrow Electronics signed a distribution agreement to carry midmarket storage solutions from Crosswalk, a startup that launched in October.

Westminster, Colo.-based Crosswalk's initial offering is Crosswalk Storage Manager, which aims to help end users with five to 200 servers improve application performance and boost the efficiency of their storage operations, according to Lance Sedlak, director of marketing for Arrow Enterprise Storage Solutions, Chanhassen, Minn.

"The Storage Manager solution fits a need in markets aligned with our partners' customers, and they will be eager to know more about a new product that will serve their yet-unmet storage needs," Sedlak said in a statement.

Crosswalk, founded by chairman and CEO Jack McDonnell, hopes to attract storage-focused solution providers as well as IBM and Hewlett-Packard partners, said John LoPorto, vice president of sales at Crosswalk.

"These are two subsets of the VAR community that we have targeted aggressively as Crosswalk's products complement the solutions available from HP and IBM," said LoPorto in a statement.