Jobvite Recruiting Tool Taps Social Networks

Recruiting-technology firm Jobvite Wednesday unveiled Jobvite Share, a free tool that uses the power of social networking to distribute and target job openings to increase referrals and track in real-time the value of job placement ads.

Using Jobvite Share, a company executive or human resources manager looking to fill a position enters a job URL and Jobvite creates a custom, trackable listing for the position, regardless of where it is distributed on the Internet. The job listing -- dubbed the Jobvite -- can automatically be sent to specific contacts within Facebook, LinkedIn, Twitter, email or elsewhere on the Web, and tracked using real-time metrics.

“As we continue to see signs of an economic recovery, companies -- still strapped for resources -- can now recruit the best, closest fit, talent on the open social web for free using Jobvite Share,“ said Dan Finnigan, president and CEO of Jobvite.

Prospective employers can share short Jobvite links through emails or via one or several social networking sites, blogs and job boards. The software uses an algorithm determine those potential candidates that best-meet the job qualifications. Recipients can pass along these messages to their connections, further expanding the prospective pool of candidates, according to Jobvite.

Since Jobvite Share includes up to five trackable links, the employer can determine which sites are most effective for marketing and distributing job leads. These metrics monitor views, clicks, forwards, and clicks to apply, and track individual channels such as Twitter, Facebook, LinkedIn and e-mail. They also follow referrals as they spread across users' individual networks.

Social networking sites continue to play a big role in uniting employers and prospective hires. TwitJobSearch.com, a job search engine for Twitter, posted 586,836 new jobs in the last 30 days and 694 new jobs between about 10 and 11 EDT today, according to the site.