Avaya Fills Enterprise Hole

Avaya filled a critical hole in its enterprise-oriented telephony offering with the recent acquisition of Ubiquity Software, a provider of SIP server and signaling systems.

Telephony vendors are getting away from just selling voice, which is quickly becoming a commodity. They hope to differentiate their telephony platforms through a rich ecosystem of integrated, third-party applications. Service-oriented telephony architectures (SOTAs) are fundamental to that strategy. With Web services, there's no need to learn how to establish a call or read a presence record; the Web service API shields the developer from those complications.

Avaya's current SOTA is severely limited to conventional delivery points. Ubiquity's SIP Application Server will provide Avaya with a richer, SIP-based development environment that can be adapted to the enterprise. --David Greenfield, [email protected]