Digital Downloads Increase

SCOTTS VALLEY, Calif. -- From music, photos and movies to games and ring tones, Americans are creating, downloading, sharing and storing more and more digital content every day. According to a new Harris Interactive study(1) conducted for Seagate Technology (NYSE:STX),81 percent of computer users said they are more likely to download and store digital content today than they were just a year ago.

Before, digital content meant written documents, e-mail or business files.Today, however, digital content is the "stuff" your life is made of -- like family photos and home videos, things you create on the computer -- or personalized entertainment collections that can include thousands of songs, video games, and even full-length TV shows and movies. Not surprisingly, as a result many consumers value their content even more than their digital devices themselves. The Harris study found that a majority of American adults (57 percent) agree the content of the files they have stored on their computer is worth more to them than the actual dollar amount of their computer.

Harris Interactive Inc.