IBM Unveils Partner Programs

IBM targets rapid-growth market segments with business partner initiatives

May 2, 2008

1 Min Read
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LOS ANGELES -- IBM (NYSE: IBM) today announced a series of new programs and incentives aimed at helping IBM Business Partners expand their reach by leveraging growth opportunities in existing and emerging markets that include key industry areas such as security, medical, health care, digital video and the life sciences.

These new programs represent IBM's commitment to provide IBM Business Partners skills and resources to help them increase their competitiveness and deliver unique and exceptional business value to customers. Among the programs are new Business Partner incentives to help fuel growth in the $250 billion mid-market segment by selling IBM systems and storage solutions to midsized clients.

IBM also introduced a program to enable IBM Business Partners to sell IBM systems and storage to resellers who market embedded solutions that address client needs in such specialty areas as next-generation networks, as well as two global initiatives designed to make it easier for IBM Business Partners to export unique solutions and aggregate approved certification resources across international borders.

IBM Corp.

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