Research Reveals Lack of Consumer Trust

OXFORD, U.K. -- UK company Secerno, the technology leader in data security, today announced the results of an independent survey of over 1,200 UK consumers reviewing their concern on the issue of personal data theft.

The survey, conducted by Ipsos MORI, reveals that only 5% of respondents claimed not to be concerned about the security of their personal data.The recent publicity on international breaches, such as the TJX/TKMaxx data loss, has had a dramatic impact on the UK consumer.

It is not only the ability to secure UK data that concerns the public.More and more British companies are choosing to outsource their database storage and management facilities overseas. However, the survey reveals that 63% of adults are concerned about the ability of data centres to protect their data, in the UK and abroad.

The survey suggests there is clearly a requirement for the issue of high-profile data breaches to be addressed on a political level as 58% of respondents want to see Government bodies, along with banks and building societies, taking greater responsibility for the protection of personal data.

For those companies which disregard the importance of the immediate communication of security incidents to their affected customers, they can expect to see their customers firstly, abstaining from using their services (53%) before secondly, opting to cancel their credit cards(48%) and thirdly, reporting them to the Police (20%) or national consumer bodies, e.g Watchdog (17%).

Secerno