Goin' Up The Country

A study released this week says that small- to medium-size businesses are key to the growth of worldwide broadband services. But what if those businesses are in the boonies? While

April 23, 2004

3 Min Read
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A study released this week says that small- to medium-size businesses are key to the growth of worldwide broadband services, which makes some sense. Larger enterprises mostly have what they need for the time being, while the small-business market is still somewhat underserved. The report, by In-Stat/MDR, says that high-density areas (read: cities) such as New York, Seoul, and Hong Kong are likely to drive most of that expected growth.

That's all just ducky -- if your SMB enterprise is located in a big city. But what if you're in the boonies? Another recent report by market researchers Frost & Sullivan estimates that 40 percent of U.S. businesses are not likely to ever get access to standard cable or DSL broadband, based on the existing infrastructure. That's not exactly a case of the entrepreneurial spirit being served by the broadband market.

Fortunately, technology is once again leaping to the rescue. In one immediate form, satellite-over-broadband is filling the gap. Larger carriers -- such as Hughes Network Systems, Equant, and Alcatel, joined by some quick-moving startups -- are working to beef up satellite-based service and market it to those poorly wired areas. Hughes is touting the Telecommunications Industry Association's Internet Protocol over Satellite (IPoS) standard, approved late last year, as the best open offering upon which to base service delivery.

Even more intriguing, perhaps, are test projects to deliver broadband over power lines (BPL). The project, being conducted by Progress Energy, Earthlink, and Amperion, has attracted the interest of the Federal Communications Commission and chairman Michael Powell. The FCC, in fact, has already moved to ease rules that might hamper BPL adoption. And Amperion is actually running a Wi-Fi network over power lines in Sault Ste. Marie, Ont., which covers the entire city. The advantage of BPL is that the basic infrastructure of power lines already exists, avoiding billions of dollars in build-out costs.

Soon, it may not matter where a business is located -- or whether the phone lines can support DSL. SMBs in the sticks, rejoice!Broadband Expected To Reach Further In SMB Market
While overlooked in the past, small and mid-size businesses and branch offices are expected to contribute significantly to the future revenues of broadband service providers.

Satellites To Extend Broadband's Reach
The need for additional bridging of remote offices and for connecting remote locations has not been lost on the satellite-communications sector.

FCC's Powell Visits Broadband-Over-Power Lines Project
The FCC, in an effort to smooth the way to more widespread use of BPL, recently proposed changes to some technical rules designed to solve any interference difficulties.

Hughes Pushes IPoS For Broadband Over Satellite
Broadband satellite provider Hughes Network Systems, Inc. has thrown its weight behind the Internet Protocol over Satellite (IPoS) standard for transmitting broadband over satellite.

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FCC Decisions Impact Broadband, VoIP
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